Our Story

I spent years helping couples prepare for their wedding day.

Well Wed grew out of thinking about everything else they were preparing for.

I’m Giuliana, the founder of Well Wed Company. My background is in special events, working with couples at a vineyard wedding venue for over a decade.

I’ve also been the one getting married. Being on both sides gave me a lasting interest in how we look after ourselves and each other while life is changing.

A little about me

I wanted a place for the conversations that reach beyond the wedding plans. How do we ask for help? How do we make time for each other when the calendar is already full? Well Wed brings together research and personal perspectives to explore the everyday work of building a life together.

Why Well Wed

How it all began…

In twelve years as a wedding planner, I watched so many couples arrive at their wedding day almost overprepared. Every vendor was booked for what is really a party to celebrate the life they share.

What nobody could hire out was the rest of it. How to talk to each other. How to care for their own minds and bodies, before the wedding and long after it. So I started Well Wed on Substack, partly because the algorithm kept rewarding content that made brides more anxious, and I wanted to offer something calmer.

Then I met Melanie Gibson at the Personal Development School, and through a scholarship she created, I trained with her daughter, Dr. Thais Gibson, the founding researcher behind Gibson Integrated Attachment Theory™.

Today Well Wed is a coaching practice for couples in committed relationships of all kinds, and their families, with Sylvie Normandeau, a wellness coach and certified nutritionist, guiding the physical and mindfulness side. My history in the wedding industry and my writing is still at the heart of Well Wed, and so is the hope behind it. Peace of mind, and some preparation for all that lies ahead.